Cold email launch checklist
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Blank working template. Use redacted references; keep personal data and credentials in your approved systems.
| Check | Owner | Status | Evidence / notes |
|---|---|---|---|
| Recipient countries and applicable rules reviewed | |||
| Contact source and eligible basis recorded | |||
| Language, recipient type and local time zone confirmed | |||
| Prior opt-outs and objections suppressed across tools | |||
| Provider permitted-use rules reviewed | |||
| Sender identity, SPF, DKIM and DMARC tested | |||
| Replies, opt-outs and complaints reach an owner | |||
| New sends plus follow-ups fit the approved plan | |||
| Local holidays and named time zones checked | |||
| Pilot results and stop conditions agreed |
